What do baby boomers want?
By Allison Evans
Changing the nursing home culture
By 2050, one in five people in the United States will be age 65 and older, and 12 million of them will need long-term care. But the old paradigm for institutionalized care in the nursing home setting doesn’t fit the preferences and expectations of the baby boomers and Gen-Xers entering their golden years.
In general, consumers have a negative impression of nursing homes as clinical, rigid and unappealing places to live out their final years. Changing the nursing home culture to become better attuned to consumer desires requires first an understanding of what consumers want. Full Article >>